Privacy policy

Our visited website Date and time of access Amount of data sent in bytes Source/reference from which you accessed the page Browser used Operating system used IP address used (possibly: in anonymized form) Processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or other use of the data. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

COOKIES

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to the individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Part of the cookies is used to simplify the order process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either for the performance of the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website as well as a user-friendly and effective design of the site visit. We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the paragraphs below.

Please note that you can set your browser to notify you when cookies are being set and to individually decide on their acceptance or to exclude the acceptance of cookies for specific cases or in general.

Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this for the respective browsers at the following links: Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Chrome: https://support.google.com/chrome/answer/95647?hl=en Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

CONTACT

As part of contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is evident from the respective contact form. These data are stored and used exclusively for the purpose of answering your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after final processing of your request, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations.

DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Personal data will continue to be collected and processed in accordance with Art. 6 Para. 1 lit. b GDPR if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the responsible party mentioned above. We store and use the data provided by you for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes permitted by law, about which we will inform you accordingly below.

USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Signing up for our email newsletter When you sign up for our email newsletter, we will regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. The provision of any additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any misuse of your email address at a later time. The data collected by us when registering for the newsletter will only be used for the purpose of advertising in the form of the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we will inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need separate consent from you. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the order processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers

Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is made in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For payment methods such as credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other factors, are included in the calculation of the score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

SOFORT

When selecting the payment method "SOFORT," the payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit the information provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on to the payment service provider SOFORT for the purpose of payment processing and only to the extent necessary for this purpose. Further information on the data protection regulations of SOFORT can be found at the following website: https://www.klarna.com/sofort/datenschutz

CONTACT FOR REVIEW REMINDER

Own review reminder (not sent by a customer review system)

We use your email address to send a one-time reminder to leave a review of your order for the review system we use, if you have expressly consented to this during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR.

You can revoke your consent at any time by sending a message to the data controller.

USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not integrated as regular plugins, but only as HTML links on the page. This type of integration ensures that when a page on our website containing such buttons is accessed, no connection is made to Facebook's servers. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (possibly after entering your login details).

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

Purpose and scope of data collection and further processing and use of data by Facebook, as well as your related rights and privacy settings options, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not integrated as regular plugins, but only as HTML links on the page. This type of integration ensures that when a page on our website containing such buttons is accessed, no connection is made to Google+'s servers. When you click on the button, a new browser window opens and calls up the Google+ page where you can interact with the plugins there (possibly after entering your login details).

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Google, as well as your related rights and privacy settings options, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not directly integrated as plugins but are instead embedded as HTML links on the page. This method ensures that when you access a page on our website containing such buttons, no connection is established with Instagram's servers. Clicking the button opens a new browser window, accessing Instagram's page where you can interact with the respective plugins, possibly after entering your login credentials.

Instagram LLC, based in the USA, is certified under the US-European Privacy Shield agreement, ensuring compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection, as well as further processing and use of data by Instagram, along with your related rights and privacy settings options, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

ONLINE MARKETING

10.1 DoubleClick by Google

This website utilizes the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google collects data through a cookie ID to identify which ads are displayed in which browser, thereby preventing repeated ad displays. This processing is based on our legitimate interest in optimal marketing of our website under Article 6(1)(f) of the GDPR.

Additionally, DoubleClick can track conversions associated with ad requests using cookie IDs. For example, if a user views a DoubleClick ad and later purchases something on the advertiser's website using the same browser. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no control over the scope and further use of the data collected by Google through the use of this tool. Therefore, we inform you to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or not logged in, there is still a possibility that the provider will obtain and store your IP address.

If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads. However, please note that this setting will be deleted if you clear your cookies. Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info to learn about cookie settings and make adjustments. Finally, you can configure your browser to notify you about cookie placement and individually decide on their acceptance or reject cookies for specific cases or altogether. Please be aware that rejecting cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with the level of data protection applicable in the EU.

For further information on the privacy policies of DoubleClick by Google, please visit the following internet address: https://www.google.com/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking This website utilizes the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking feature of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to promote our attractive offers through advertising materials (known as Google AdWords) on external websites. With the data from advertising campaigns, we can determine the success of individual advertising initiatives. Our aim is to display advertisements that are relevant to you, make our website more interesting for you, and achieve fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords advertisement. Cookies are small text files that are stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification purposes. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the advertisement and was redirected to this page. Each Google AdWords customer receives a different cookie, so cookies cannot be tracked across AdWords customers' websites. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed about the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. However, they do not receive any information that would allow personal identification of users. If you do not wish to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 Para. 1 lit. f GDPR. Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, ensuring compliance with the level of data protection applicable in the EU. For further information on Google's privacy policy, please visit the following internet address: https://www.google.com/policies/privacy/. You can permanently disable cookies for ad preferences by preventing them through an appropriate setting of your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en.

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies. 11) WEB ANALYSIS SERVICES Google (Universal) Analytics

Google Universal Analytics This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address, which is anonymized using the "_anonymizeIp()" function) will be transmitted to and stored by Google on servers in the United States.

This website exclusively uses Google Analytics with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct identifiability of individuals. Through this extension, your IP address is truncated by Google within member states of the European Union or in other contracting parties to the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. In these exceptional cases, this processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with further services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be associated with any other data held by Google.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. Additionally, you can prevent Google from collecting and processing the data generated by the cookie regarding your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=en Alternatively, to opt-out of Google Analytics tracking on this website for future visits, you can click on the following link, which will set an opt-out cookie (please note that this opt-out cookie only functions in this browser and for this domain, and if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor traffic, which is conducted via a User-ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The User-ID does not contain any personally identifiable information and does not transmit such information to Google.

You can opt out of data collection and storage via the User-ID at any time for future visits. To do this, you must disable Google Analytics on all systems you use, such as in a different browser or on your mobile device.

You can disable Google Analytics using a browser plugin provided by Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, to opt-out within browsers on mobile devices or if you do not wish to use the browser plugin, please click on the following link to set an opt-out cookie, which will prevent Google Analytics from tracking your activity on this website in the future (please note that this opt-out cookie only functions in this browser and for this domain, and if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

For more information on Universal Analytics, please visit:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING Facebook Custom Audience using the Pixel Method

This website uses the "Facebook Pixel" provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With the express consent, this allows tracking of user behavior after they have seen or clicked on a Facebook advertisement. This process aims to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us and does not provide us with any information about the identity of the users. However, Facebook stores and processes the data, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to display advertisements on and outside of Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing activities occur solely with the express consent according to Art. 6 para. 1 lit. a GDPR.

A consent for the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we kindly ask you to seek permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, ensuring compliance with the data protection standards applicable in the EU.

To disable the use of cookies on your computer, you can adjust your internet browser settings to prevent future cookies from being stored on your computer or to delete cookies already stored. However, disabling all cookies may lead to some functions on our websites no longer being executed. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website utilizes the features of Google AdWords Remarketing, allowing us to advertise for this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The processing is based on our legitimate interest in optimal marketing of our website according to Art. 6 para. 1 lit. f GDPR.

Any further data processing will only occur if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google will use your data along with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data will be temporarily linked with Google Analytics data by Google to create audience lists.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can learn about and adjust cookie settings through the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to notify you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for specific cases or altogether. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, ensuring compliance with the data protection standards applicable in the EU.

For further information and the privacy policy regarding advertising and Google, you can view them here: https://www.google.com/policies/technologies/ads/

RIGHTS OF THE DATA SUBJECT 13.1 The applicable data protection law grants you comprehensive rights as a data subject vis-à-vis the controller regarding the processing of your personal data (rights to information and intervention), which we hereby inform you about: Right to information pursuant to Art. 15 GDPR: You have the right to obtain from us confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and the following information: the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipients to whom the personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, the existence of the right to request rectification, erasure, or restriction of processing, the right to lodge a complaint with a supervisory authority, the source of the personal data, if it was not collected from you, the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing, the appropriate safeguards relating to the transfer of data to a third country; Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, if necessary, the completion of incomplete personal data stored by us;

Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data under the conditions set forth in Art. 17(1) GDPR. However, this right does not apply, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims; Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data while the accuracy of the data you contested is being verified, if you object to the erasure of the data due to unlawful processing and instead request the restriction of their use, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need the data for the purposes of processing, or if you have objected to processing based on grounds relating to your particular situation, pending the verification whether our legitimate grounds override yours; Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data have been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format, or to request the transmission of those data to another controller, where technically feasible; Right to withdraw consent pursuant to Art. 7(3) GDPR: You have the right to withdraw consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will promptly delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal; Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy. 13.2 RIGHT TO OBJECT IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST PURSUANT TO A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING AT ANY TIME. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES. 14) DURATION OF STORAGE OF PERSONAL DATA The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data will be routinely deleted, provided they are no longer required for contract fulfillment or initiation and/or there is no longer a legitimate interest on our part in continuing storage.